МОДУЛЬ 1 Змістовий модуль 1 Business Papers

Практичне заняття 1-2

Тема: Вітання. Транслітерація. Візитівка.

Питання:

1) Do you know the difference between greetings in business, at a party, in the classroom and in passing?

2) What is the answer to “ How do you do?”

3) Can you spell your name and surname according to the rules of transliteration?

4) What is the size of the visiting card?

5) What is English for @? Can you spell this word?

6) What does your business card say?

7) What are business card rules?

8) What is the design of a business card?

Завдання: 1. Виготовити візитівку згідно правил.

2. Приготуватися до словникового диктанту на транслітерацію власних назв та імен.

3. Підготувати діалоги-вітання.

4. Уміти читати email адресу англійською мовою.

Vocabulary

greeting ['gri:tin]	1) вітання; привіт; уклін; поздоровлення, привітання 2) зустріч (оплесками) ; прийом
greet	I [gri:t] 1) вітатися, кланятися; привітати 2) зустрічати (вигуками, оплесками, пострілами) 3) доходити, донестися (про звук) ; відкриватися погляду II [gri:t] ; плакати; засмучуватися
unexpectedly	неочікувано
farewell	I n [feə'wel] прощання; прощальний прийом гостей (перед від'їздом) II a [feə'wel] прощальний III v [feə'wel] прощатися IV [feə'wel] int прощай!
same old, same old = same ole, same ole ole [əu'leɪ] ; ; ; = old	used to convey that something is drearily predictable or familiar e.g. the game's fantasy setting is the same old, same old
to earn one's living	заробляти на життя
be done with = have done with e.g. she was done with him Syn: be/have finished with , be through with , want no more to do with	завершити з чим-небудь, з ким-небудь не бажати мати справу з ….
swap smth for smth, swap smth with smb	обмінятися

1. Read the greetings to someone you know

Greeting - Someone you Know

(http://www.talkenglish.com/lessondetails.aspx?)

"Hey John, how have you been?"
"Hi Bob, how are you?"
"Hi Nancy, what have you been up to?"
"Andy, it's been a long time, how are you man?"

If you meet someone unexpectedly, you can say,
"Hey Jack, it's good to see you. What are you doing here?"
or
"What a surprise. I haven't seen you for a long time. How have you been?"

If you see the person at a restaurant, you can say,

"Do you come to this restaurant often?"
Or at the movie theatre, "What movie did you come to see?"

Appropriate responses:

"Hi Steve, my name is Mike. It is nice to meet you as well."
"I heard a lot about you from John. He had a lot of good things to say."
"Wow. How long has it been? It seems like more than a year. I'm doing pretty well. How about you?"

A typical response to this type of greeting is simple.

"Not too bad."

If asked what you have been up to, you can respond with, "Same olе, same ole." Or "The same as usual."

Here are some other example responses.

"I'm pretty busy at work these days, but otherwise, everything is great."
"I'm doing very well."
"I finally have some free time. I just finished taking a big examination, and I'm so relieved that I'm done with it."

Restaurant Responses

"I've been here a couple of times, but I don't come on a regular basis."
"I come pretty often. This is my favorite restaurant."
"I can't believe we haven't seen each other before. I come here at least twice a week."

2 . Read and learn the examples of conversations

Greeting – Examples of Conversations

Person A: "Hi, my name is Steve. It's nice to meet you."
Person B: "I'm Jack. It's a pleasure to meet you, Steve."
Person A: "What do you do for a living Jack?"
Person B: "I work at the bank."

Person A: "What is your name?"
Person B: "Jackson."
Person A: "What was that again?"

Person A: "Hey John, how have you been?"
Person B: "What a surprise. I haven't seen you for a long time. How have you been?"
Person A: "I'm doing very well. How about you?"
Person B: "I finally have some free time. I just finished taking a big examination, and I'm so relieved that I'm done with it."

Person A: "Hi Nancy, what have you been up to?"
Person B: "The same ole same ole." or, "The same as usual. How about you?"
Person A: "I'm pretty busy at work these days, but otherwise, everything is great."

Person A: "Andy, it's been a long time, how are you man?"
Person B: "What a surprise. I haven't seen you for a long time. How have you been?"
Person A: "Do you come to this restaurant often?"
Person B: "I've been here a couple of times, but I don't come on a regular basis."

3 The interactive practice section:

A: "Hi, how are you doing?"
B: "I'm doing great. How about you?"
A: "Not too bad."
B: "Do you come to this restaurant often?"
A: "I've been here a couple of times, but I don't come on a regular basis. What have you been up to?"

B: "I'm pretty busy at work these days, but otherwise, everything is great."
A: "Well, have a good evening."
B: "You too."

A: "It's nice to meet you. My name is Jack."
B: "I'm Steve. It's a pleasure to meet you."
A: "What was your name again?"
B: "Steve."
A: "So Steve, What do you do for a living?"
B: "I work for a design firm. How about you?"
A: "I'm a University student."
B: "That's great. It was nice meeting you."
A: "Yeah. It was a pleasure meeting you."

A: "Hey Jack, it's good to see you."
B: "Wow. How long has it been? It seems like more than a year. I'm doing pretty well. How about you?"
A: "Not too bad."
B: "What movie did you come to see?"
A: "I came here to see Matrix Revolution. How about you?"
B: "I'm going to watch Finding Nemo."

It’s interesting to know

How do you do?

This greeting is VERY formal, and quite uncommon, but it may still be used by some older people. The proper response is “I’m doing well” or, as strange as it seems, some people even ask “how do you do?” right back as an answer.

"I'm from..."

*Learners often say "I come from..." instead of "I'm from...". Native speakers use "come from" for things or animals, not people: The toys come from China. Milk comes from cows.

4. Learn the rules of transliteration:

ТАБЛИЦЯ
транслітерації українського алфавіту латиницею

Український алфавіт	Латиниця	Позиція у слові	Приклади написання
Український алфавіт	Латиниця	Позиція у слові	українською мовою	латиницею
Аа	Aa		Алушта	Alushta
			Андрій	Andrii
Бб	Bb		Борщагівка	Borshchahivka
			Борисенко	Borysenko
Вв	Vv		Вінниця	Vinnytsia
			Володимир	Volodymyr
Гг	Hh		Гадяч	Hadiach
			Богдан	Bohdan
			Згурський	Zghurskyi
Ґґ	Gg		Ґалаґан	Galagan
			Ґорґани	Gorgany
Дд	Dd		Донецьк	Donetsk
			Дмитро	Dmytro
Ее	Ee		Рівне	Rivne
			Олег	Oleh
			Есмань	Esman
Єє	Ye	на початку слова	Єнакієве	Yenakiieve
	ie	в інших позиціях	Гаєвич	Haievych
			Короп'є	Koropie
Жж	Zh zh		Житомир	Zhytomyr
			Жанна	Zhanna
			Жежелів	Zhezheliv
Зз	Zz		Закарпаття	Zakarpattia
			Казимирчук	Kazymyrchuk
Ии	Yy		Медвин	Medvyn
			Михайленко	Mykhailenko
Іі	Ii		Іванків	Ivankiv
			Іващенко	Ivashchenko
Її	Yi	на початку слова	Їжакевич	Yizhakevych
	i	в інших позиціях	Кадиївка	Kadyivka
			Мар'їне	Marine
Йй	Y	на початку слова	Йосипівна	Yosypivka
	i	в інших позиціях	Стрий	Stryi
			Олексій	Oleksii
Кк	Kk		Київ	Kyiv
			Коваленко	Kovalenko
Лл	Ll		Лебедин	Lebedyn
			Леонід	Leonid
Мм	Mm		Миколаїв	Mykolaiv
			Маринич	Marynych
Нн	Nn		Ніжин	Nizhyn
			Наталія	Nataliia
Оо	Oo		Одеса	Odesa
			Онищенко	Onyshchenko
Пп	Pp		Полтава	Poltava
			Петро	Petro
Рр	Rr		Решетилівка	Reshetylivka
			Рибчинськй	Rybchynskyi
Сс	Ss		Суми	Sumy
			Соломія	Solomiia
Тт	Tt		Тернопіль	Ternopil
			Троць	Trots
Уу	Uu		Ужгород	Uzhhorod
			Уляна	Uliana
Фф	Ff		Фастів	Fastiv
			Філіпчук	Filipchuk
Хх	Kh kh		Харків	Kharkiv
			Христина	Khrystyna
Цц	Ts ts		Біла Церква	Bila Tserkva
			Стеценко	Stetsenko
Чч	Ch ch		Чернівці	Chernivtsi
			Шевченко	Shevchenko
Шш	Sh sh		Шостка	Shostka
			Кишеньки	Kyshenky
Щщ	Shch shch		Щербухи	Shcherbukhy
			Гоща	Hoshcha
			Гаращенко	Harashchenko
Юю	Yu	на початку слова	Юрій	Yurii
	iu	в інших позиціях	Корюківка	Koriukivka
Яя	Ya	на початку слова	Яготин	Yahotyn
	ia	в інших позиціях	Ярошенко	Yaroshenko
			Костянтин	Kostiantyn
			Знам'янка	Znamianka
			Феодосія	Feodosiia
Примітка:	1. Буквосполучення "зг" відтворюється латиницею як "zgh" (наприклад, Згорани - Zghorany, Розгон - Rozghon) на відміну від "zh" - відповідника української літери "ж".
	2. М'який знак і апостроф латиницею не відтворюються.
	3. Транслітерація прізвищ та імен осіб і географічних назв здійснюється шляхом відтворення кожної літери латиницею.

5. Write down the words in English according to rules of transliteration:

Матвійчук Йосип, Олег Подляшаник, Ярина Андрієнко, Христина Кожушко, Зоряна Згоранська, Ганна Барабащук, Наталія Філімончук, Жанна Ціхоцька, Олександра Задорожна, Ірина Щербина, Юрій Шеметуха, Марія Йосипівна, Оля, Ольга, Наталя, Людмила, Яна, Юля, Юлія, Городище, Рахів, Горохів, Лище, Люблін, проспект Волі, Львівська, Потебні, Софія Ковалевська, Софії Ковалевської, Орест Щур, Єльцин, Їжакевич.

6 Before you are going to exchange your email addresses, learn:

at for @

dot for . in an email address (don’t say point)

dash for – (sometimes hyphen in British English)

underline for _ (sometimes underscore in British English)

upper case for ABC

lower case for abc

7. Read and translate the information about Business Cards

a) What Does Your Business Card Say?

Getting business cards for your newly formed company is a relatively easy process these days. You can go to Staples, Vista Print, and other sites like these to find a wide array of template business cards. All you need to do is pick one that is right for your business. They are cheap and you can get a few hundred for next to nothing.

So what does this say about your commitment to your business? "I am in a hurry, these things don't matter. I am going to be handing these things out like water, why bother spending my time and energy on them?"

What it's really saying is - "I don't believe in my business."

Don't make this mistake. Think about it, your business card is the first printed piece your potential clients see. A business card is a very tactile expression: it's like a good hand shake. You will be measured by it. Your clients will say to themselves things like: Does it feel substantial or flimsy? Do they care enough about me to hand me a well thought out marketing piece? Are they here to stay or a fly-by-night outfit? How will they treat my business? They are really sizing up you and your brand.

What does yours say...about your brand?

It seems like a small and very minor thing: after all it is just a business card. Think about it this way: it is the first impression you make, you only have one chance to make a first impression, do it right.

I know I come at this with a bit of a prejudice because my job is to make you look good to your clients. This is what a graphic designer does. So yes, we care.

It is not just about a logo or a great design, it's what it says about you to your clients. A great business card says that you have taken pride in your business and you stand for quality in all aspects of who you are and what you do. I am amazed and saddened by what I have seen.

I have seen Marketing people that get paid handsomely to craft the right words and ideas for clients that use stock template business cards for themselves. Would you trust them with your image? I have seen Real Estate Agents that sell high end homes that have "free" Vista Print cards (Vista puts their logo on these cards, are you advertising them or you)? EEK!

Start small with your marketing and branding.

That little piece of real estate 2" X 3.5", has big branding and marketing power. Yes, it should have contact information this is essential, but it should also reflect your company, your purpose and your style.

I understand it seems expensive to spend money and time on such a small item in your arsenal of marketing pieces, but it is money well spent. We don't hand out many brochures anymore, we send clients to our websites, Facebook business pages and Twitter addresses.

This little card is your gateway piece: that volley across the net, the hub to all of who you are as a company. Working with a graphics or branding designer can give you credibility right from the start. As an entrepreneur you need help with many things, but your outward appearance is one of the most important.

You want to project the professional that you are. You spend money on your hair, your clothes, your car and a well designed branding package rounds out your appearance to your clients.

So go ahead and pull your business card out of your wallet or purse and really examine it. What is it really saying about you and your brand?

Look at a card that someone handed you.

Why did you save it?

What about it do you like?

How did it touch you as a potential client?

This is how you want your client to react to your cards. If you don't like what your card is saying now, find help.

b) Business Card Rules

Here are 7 simple rules to help guide you.

1. Make it simple. Your business card is going to be small. Don’t try to cram every clever idea you’ve ever had on this one item.

2. Make it clear. The information should be easy to read.

3. Make it yours. Whatever it is, it should be unique to you.

4. Make it work. The card should do something for you. It should help sell your service, your product or whatever it is you offer.

5. Make it for real. Printing them on your laser printer at home and trimming with scissors will not do the trick.

6. Make it! Don’t be left with that silly look on your face when someone says to you “…do you have a card?”

7. Make it travel. The perfect business card does nothing sitting in your pocket or collecting dust on your office desk. Get out there!

8. Read and give a brief summary of the text.

BUSINESS CARDS DESIGN

Whether you are a freelancer or you own your own design firm, it is crucial to have business cards for your graphic design business. First we are going to look at the advantages of having a card, and then move on to the decisions that have to be made and the actual design process.

The most obvious reason for having a graphic design business card is to be able to easily provide your contact information to potential clients and employers. You don’t want to be left in a situation where you are promoting your business, and then searching for a scrap of paper to jot down your phone number, email address and website. Having your card on you at all times will insure that you are providing people with clear and accurate information. It is important to look professional and legitimate, and a business card is the first step.

A business card serves as a mini portfolio. It is the first example of your design work that you are showing potential clients. The design and message of the card itself can make it stick in people’s minds and convince them to contact you for their next big project. The card should reflect your own personal style, so people have a tiny glimpse into your work that makes them want to see more. This is not to say a simple card cannot do the trick, but even a basic design can have the small touches that impress your next client.

Before working on the actual design of the card, decide what you want to include on it. Most commonly, a graphic design business card will include any of the following:

· Company Name.

· Logo.

· Slogan.

· Your Name (if different from company name).

· Title or Description of Work Provided (i.e. Web and Print Design).

· Phone Number.

· Fax Number.

· Email Address.

· Website Portfolio Address.

· Mailing Address.

Having all of these content items on your card would most likely be overwhelming and crowded on the small space of a card. Only include what is essential. Along with these items, consider including a message that will speak to your target audience.

You don’t necessarily need to choose a printer before you design the card. However, it may be helpful in that you can see the size, paper and other printing options early on in the design process. Which printer you choose may be based on their costs or options such as papers and sizes. Perhaps one of the easiest options is to go with an online printer. Online printers often offer low-cost options for business card printing. Most will send free samples at your request, so be sure the quality is what you are looking for at your budget. Most will also provide templates for popular graphics software such as Illustrator, making the design process easier.

The standard business card is 2 inches tall by 3.5 inches wide. This is often the best choice, as it will fit in business card holders and match up with other business cards, and will often have the lowest printing cost. Perhaps you have a design in mind that will work best on a square or round card. Most printers do provide a variety of shapes and sizes, as well as custom die-cuts. Just remember that while you may want to make a statement with a fancy shape, a card should be convenient, both for you to carry and for others to take, and hopefully keep. Don’t make the mistake of choosing form over function. Choosing the standard size but with rounded or angled corners can be a nice touch and compromise. At this point, you should also decide if the card will be one or two-sided. With the low costs of online printers, it is possible to get a full-color, two-sided card at a good rate.

Before completing your business card project, you will also have to choose a paper. This decision will often be limited by what your printer of choice provides. Common choices are glossy and matte finish at different weights such as 14pt. Again, getting samples from printers can help with this decision.

Treat this design as you would a project for your top client. Now that you’ve collected your content and determined the document size, move on to some preliminary sketches. Figure out where each element will appear on the card. Do you want one side to be just your logo, with contact information on the back? Do you want a clever marketing message on one side and all company information on the other? Sketch out your ideas to help make these important decisions.

Once you have a concept or two that you like, it’s time to create the actual design. Adobe Illustrator is one of the best software tools for business card design, because of how well it handles type and other design elements. Check with your printer to see what file formats they accept, and use their templates whenever possible to insure the process goes smoothly. Be sure your document layout is properly prepared for printing. Once the design is complete, the files must be delivered to your printer. While there may be an extra cost, it may pay to get a proof of your design, which allows you to see the layout and quality before going ahead with the full print job.

9. Design and print your own Business Card