GLOSSARY
A
Adjustment letter
A letter written to inform a customer of the action taken in response to the
customer’s claim letter.
Agenda
An ordered list of topics to be considered at a meeting, along with the name of
the person responsible for each topic.
Application letter A letter from a job
applicant to a prospective employer explaining the applicant’s interest in and
qualifications for a position within the organization; also called a cover
letter.
Audience The person or persons
with whom you’re communicating.
Audience analysis Identification of the
needs, interests, and personality of the receiver of a communication.
B
Body The main part of a letter, memo, or report
Brainstorming Jotting down
ideas, facts, possible leads, and anything else that might be helpful in
constructing a message.
Buffer A neutral and supportive
opening statement designed to lessen the impact of negative news.
Business etiquette
The practice of polite and appropriate behavior in a
business setting.
C
Claim letter A letter from
the buyer to the seller, seeking some type of action to correct a problem with
the seller’s product or service.
Cliché An expression
that has become monotonous through overuse.
Complaint letter A letter that challenges a policy or tries to get a
decision changed
Communication The process of sending and
receiving messages.
Conclusions
The answers to the research questions raised in the introduction to a
report.
Concrete word A word that identifies something
the senses can perceive.
Connotation The subjective or
emotional feeling associated with a word.
Cross-tabulation A
process by which two or more items of data are analyzed
together
D
Dangling expression
Any part of a sentence that does not logically connect to the rest of the
sentence.
Denotation The literal,
dictionary meaning of a word.
Derived benefit The
benefit a potential customer would receive from using a product or
service.
Direct organizational plan
A plan in which the major purpose of the message is communicated first,
followed by any needed explanation.
Direct quotation The
exact words of another.
Documentation Giving credit
to another person for his or her words or ideas that you have used.
Drafting Composing a preliminary
version of a message.
Editing The stage of revision that
ensures that writing conforms to standard English.
Electronic
résumé A résumé that is
stored in a computer database designed to help manage and initially screen job
applicants.
E-mail A message transmitted
electronically over a computer network most often connected by cable, telephone
lines, or satellites.
Ethics Rules of conduct.
Ethnocentrism The belief
that one’s own cultural group is superior.
Euphemism An inoffensive
expression used in place of an expression that may offend or suggest something
unpleasant.
Executive summary A
condensed version of the report body; also called an abstract or synopsis.
Expletive An expression such
as there is or it has been that begins a
clause and for which the pronoun has no antecedent.
Feedback The receiver’s reaction
or response to a message.
Filter The mental process of
perceiving stimuli based on one’s knowledge, experience, and viewpoints.
Form letter A letter with
standardized wording that is sent to different people.
Formal communication network
The transmission of prescribed information through downward, upward,
horizontal, and cross-channel routes.
Free writing Writing continuously for 5 to 10 minutes without stopping
as a means of generating a large quantity of material that will be revised
later.
Generic heading A report
heading that identifies only the topic of a section without giving the
conclusion.
Goodwill message A
message that is sent strictly out of a sense of kindness and
friendliness.
Groupthink A barrier to
communication that results from an overemphasis on group cohesiveness, which
stifles opposing ideas and the free flow of information.
I
Indirect organizational plan
A plan in which the reasons or rationales are presented first, followed by the
major idea.
Informal communication network
The transmission of information through nonofficial channels within the
organization; also called the grapevine.
Inside address The reader's name and address, put below the date and
above the salutation in most letter formats
J
Jargon The technical terminology
used within specialized groups.
Justified margins Margins that end evenly on the right side of the page
L
Letter A written message mailed to
someone outside the organization.
Letterhead Stationery with the organization's name, logo,
address, and telephone number printed on the page
Mechanics Those elements in
communication that show up only in written form, including spelling,
punctuation, abbreviations, capitalization, number expression, and word
division.
Medium The form of a message—for
example, a memo or telephone call.
Memorandum A written message
sent to someone within the organization.
Message The information (either
verbal or nonverbal) that is communicated.
Mind mapping Generating
ideas for message content by first writing the purpose of the message in the center of a page and circling it and then writing possible
points to include, linking each one to either the purpose or to another point;
also called clustering.
Minutes An official record of the
proceedings of a meeting that summarizes what was discussed and what decisions
were made.
Noise Environmental or competing
elements that distract one’s attention during communication.
Nondiscriminatory
language Language that treats
everyone equally, making no unwarranted assumptions about any group of
people.
Nonverbal message A nonwritten and nonspoken signal
consisting of facial expressions,
gestures, voice qualities, and the like.
Normal interview A job interview
with some questions that the interviewer expects to be easy, some questions
that present an opportunity to showcase strong points, and some questions that
probe any weaknesses evident from the resume
Organization The sequence in which topics are presented in a
message.
Open body position Keeping the arms
and legs uncrossed and away from the body
Parallelism Using similar
grammatical structure to express similar ideas.
Paraphrase A summary or
restatement of a passage in one’s own words.
Parliamentary procedure
Written rules of order that permit the efficient transaction of business in
meetings.
Pie chart A circle graph whose
area is divided into component wedges.
Plagiarism Using another
person’s words or ideas without giving proper credit.
Planning All the thinking done about
a subject and the means of achieving your purposes. Takes place not only when
devising strategies for the document as a whole, but also when generating the
structures of sentences or paragraphs
Platitude A trite, obvious
statement.
Primary data Data collected by the researcher to solve the specific
problem at hand.
Process of writing What people
actually do when they write. Includes eight parts: planning, gathering,
writing, evaluating, getting feedback, revising, editing, and proofreading
Prospecting letter A job application letter
written to companies that have not announced openings but where you'd like to
work
Questionnaire A written
instrument containing questions designed to obtain information from the
individual being surveyed. List of questions for people
to answer in a survey
R
Résumé
A brief record of one’s personal history and qualifications that is typically
prepared by a job applicant.
Redundancy The unnecessary
repetition of an idea that has already been expressed or intimated.
Reference A person who has
agreed to provide information to a prospective employer regarding a job
applicant’s fitness for a job.
Report An orderly and objective
presentation of information that assists in decision making and problem
solving.
Resale Information that reestablishes a customer’s confidence in the product purchased
or in the company that sold the product.
Revising The process of modifying
the content and style of a draft to increase its effectiveness.
Rhetorical question
A question asked strictly to get the reader thinking about the topic; a literal
answer is not expected.
Secondary data Data collected by someone else
for some other purpose; it may be published or unpublished.
Simple sentence A
sentence that has one independent clause.
Skills resume A resume organized around the skills you've
used, rather than the date or the job in which you used them
Slang An expression, often
short-lived, that is identified with a specific group of people.
Solicited application letter
An application letter written in response to an advertised job vacancy.
Solicited letter A job letter written when you know that the
company is hiring
Stimulus An event that creates
within an individual the need to communicate.
Stress interview A job interview that deliberately puts the
applicant under stress, physical or psychological. Here it's important to
change the conditions that create physical stress and to meet psychological
stress by rephrasing questions in less inflammatory terms and treating them as
requests for information
Structured interview An interview that follows a detailed list of
questions prepared in advance
Style The manner in which an idea is expressed (rather than the substance of the
idea).
Survey A data-collection method
that gathers information through questionnaires, telephone inquiries, or
interviews.
T
Table An orderly arrangement of data
into columns and rows.
Talking heading A report
heading that identifies not only the topic of the report section but also the
major conclusion.
Targeted resume emphasizes capabilities
and accomplishments relating to the specific job applied for. Work
experience is briefly listed in a separate section.
Team A group of individuals who depend on one another to
accomplish a common objective.
Tone The writer’s attitude toward the
reader and the subject of the message.
Transmittal document
A letter or memorandum that conveys the finished report to the reader.
U
Unsolicited application letter
An application letter written to an organization that has not advertised a vacancy;
also called a prospecting letter.
Unstructured interview An interview
based on three or four main questions prepared in advance and other questions
that build on what the interviewee says
Verbal message A message
comprising spoken or written words.
W
Website The location of one or
more pages of related information that is posted on the World Wide Web and is
accessed via the Internet (the main page of a website is called its "home
page").
Writer’s block The
inability to focus one’s attention on the writing process and to draft a
message.
"You" attitude
A viewpoint that emphasizes what the reader wants to know and how the reader
will be affected by the message.
You-attitude A style of writing that looks
at things from the reader's point of view, emphasizes what the reader wants to
know, respects the reader's intelligence, and protects the reader's ego. Uses
the word 'you' increases you-attitude in positive situations. DO NOT use 'you'
in negative situations